Webinars are a great way to generate leads for your services and nurture the ones already in your pipeline because they allow you to demonstrate your knowledge and expertise, connect with prospects and strengthen relationships.
But how do you fill those webinar seats? To find out, RainToday surveyed more than 200 buyers of professional services (including buyers of accounting and financial services; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services) and asked them how they find out about upcoming webinars. More than three-fourths said they find out through an email from the webinar producer. This tactic was followed by referral from a colleague (44%), invitation by direct mail (42%), email sent by a third party (34%), and Web search (30%).
Email may be how the majority of attendees find out about webinars they are interested in, but that's not to say you should rely only on this tactic. To get qualified prospects to attend your webinars, reaching out to them in multiple ways using a mix of tactics is the best way to increase the number of leads generated from new prospects.
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Originally published Feb 24, 2010 5:15:00 AM, updated June 10 2021