1. Twitter Users Frequently Exchange Information About Products and Services
: Twitter users are actively discussing products and services. Make sure you monitor conversations about your business and provide compelling content for them to discuss.
2. Twitter and Facebook Are Almost Equal in Awareness
is the dominate social platform in terms of usage, Twitter is still growing rapidly and driving consumer awareness.
3. Despite Equal Awareness,Twitter Significantly Lags Behind Facebook in Usage
Despite the fact that
social media marketing
strategy should include multiple platforms in order to maximize results.
Marketing on the social web is becoming about multiple screens. Users are engaging on social networks on different types of devices including laptops, smart phones and tablets. It is important to make sure that your online properties are optimized to take advantage of different screens.
5. Twitter Users (Like Most Americans) Are Very Frequent SMS Users
Today, email marketing can be a powerful driver for marketing results. As SMS use grows, marketers need to plan ways to leverage this type of communications method to become a valuable part of the marketing mix.
Which of these charts is most important to your business?