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May 25, 2010

Data Shows: On Twitter, Women Are More Social

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Using Twitter Grader's database of over 9 million Twitter accounts , I analyzed how genders behave differently.

To prevent celebrities from skewing the results, I looked at Twitter users who have between 100 and 10,000 followers. I also used the interquartile mean to control for users who are following or Tweeting far more than the average.

I found that while men and women have basically the same number of followers, there are significant differences in two other numbers: Following and Tweets.

 In our database, women follow 2% more people than men do on average.

I found a more dramatic difference when I looked at the number of Tweets men and women made over the life of their Twitter accounts . Women posted over 12% more Tweets than men in our dataset did.

Do these results match your personal experience? 

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Topics: Social Media

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