If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page . For a long time marketers have faced a challenge in inviting new users through Facebook. While they have been encouraging people to visit their Facebook Fan Pages , it hasn't been easy to do the reverse--get email addresses into Facebook and send invitations through Facebook's messaging system.
This process has now changed. This week, Facebook has enabled business page administrators to import email addresses into Facebook to invite people to like their page. Check out the rest of this post for a walkthrough of these process!
Step 1: Go to your Facebook Business Page and click "Edit Page"
Step 2: Click on "Marketing" and then select "Tell your Fans."
Step 3: Upload your email list and invite fans.
Have you used this feature to tell more people about your Facebook page?
Originally published Dec 3, 2010 1:30:00 PM, updated July 28 2017