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How to Surface Qualified Leads In Your Database

by Connor Sullivan


April 17, 2017 at 2:00 PM

Whether you work in sales or marketing, a portion of your job boils down to building your business' database. To be more specific, it comes down to building your quality database. 

But here's the hard truth: Most organizations don't have an agreed-upon definition of what a quality lead means. In fact, according to the 2016 State of Inbound, only 22% of companies have a formal, documented quality lead definition. So even if you're doing a great job building your database, segmenting that database in a smart and marketable manner is probably causing you some frustration.

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Connor Sullivan

As an Inbound Marketing Consultant I take a particular interest in inbound marketing methodology, content creation strategies, and making marketers' lives just a little bit easier.


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