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Tips for Engaging Your Leads and Customers With Transactional Emails

by Joel Traugott


January 6, 2017 at 10:00 AM

transactional email

If you're an email and conversion rate geek, you're always looking for new places to test to improve your marketing and sales funnel. The transactional email is a piece of email marketing that doesn't get as much attention as it deserves. Keep reading and we'll talk about what transactional email is, areas to optimize, and wrap up with examples and commentary of some high quality emails. 

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5 Tips for Creating Human-Friendly Email

by Joel Traugott


November 2, 2016 at 10:00 AM


The world your average prospect finds themselves in is awash in marketing messages. Banner ads, mail, work email, text messages, TV ads, billboards, and marketing email have become a dull roar in most people’s lives that they learn to tune out.

It’s been suggested that of the 3,000 or so brand exposures the average person sees per day, they only truly remember around four of them.

What this means for us as email and content marketers is that there is a very high bar to stand out and be someone who is able to delight their audience and create the patterns and habits of engagement. Whether revenue driven or social, it’s never been harder to get people to act.

If the above is true, what can we do?

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Using Machine Learning To Audit Your Email & Content

by Joel Traugott


October 4, 2016 at 3:00 PM


We as digital marketers run user testing and in-person brand development to try to define our brand’s persona & voice. One thing is almost always true: people never quite view our brands the way we view them. We build our personas as a key part of Inbound, but often don’t have many good ways to subjectively test if our communications are well-adapted to our personas. At least not without running expensive studies.

But what if there was a way to test this - and for free?

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Joel Traugott

Joel is an Inbound Marketing Professor with the HubSpot Academy. He helps teach and train the next generation of marketers on modern digital marketing.


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