Pamela Vaughan is a marketing fellow at HubSpot, responsible for web strategy, conversion rate optimization, and copywriting on HubSpot's core website. With 16 years of marketing experience at HubSpot, she is also known for introducing the concept of historical optimization, which increased organic search traffic and leads for HubSpot's blog by more than 200%. She can also be found in stock photos on lots of random websites all over the web, like the one you see here, which just so happens to be the expression she makes when she writes a killer blog post.
