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The Front Lines of Predictive Intelligence [Customer Story]

by Nicholas Heim


February 10, 2017 at 11:00 AM

HotJar HubSpotHypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Thanks to lots of word of mouth buzz around our mission to democratize user analytics, and some clever advertising, we took off fast a couple years ago.

I wasn't around for the early "fresh-out-of-beta days," but as a newer team member, it's quite nice to stand on the shoulders of an amazing product and founders who are true visionaries. When I joined around nine months ago, it had become challenging for our team to vet which leads (out of around 600+ new users each day) to target for premium business and agency plans.

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How Branching Logic in Workflows Creates More Efficiency for Our Team [Customer Story]

by Jackie Zhou


January 4, 2017 at 2:00 PM

workflows branching logicHubSpot is the perfect tool for us. SoapBox is a startup company so everyone is always wearing multiple hats at the same time which means that even though I'm the admin for HubSpot, I'm also the admin for Salesforce, running campaigns, and creating content. HubSpot was easy enough for me to use, yet powerful enough for me to customize my workflows to help make a more efficient, automated process within our company.

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7 Ways to Use HubSpot Like the Sports Car It's Meant to Be [Customer Story]

by Katie Konrath


August 19, 2016 at 1:00 PM

sports carI still remember the day my father let me behind the wheel of his beloved '66 Corvette Stingray. With a V8 engine and the first Corvette body to be tested in wind tunnels, the Stingray was one of the most popular and powerful sports cars in its day. A half-century later, it's still an impressive machine.

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5 Content Marketing Lessons From Publishing 130 Blog Posts in a Year [Customer Story]

by David Epstein


July 15, 2016 at 10:00 AM


As a content marketer for Bizzabo, a growing SaaS company, it’s often challenging to know if what I spend my day doing is working. I worry about generating more visits and more leads while serving the best interests of our readers.

A year ago, the challenges were even steeper. I knew that inbound marketing was effective. I knew that blogging was a good thing and that it was generating some great leads for us. But I wasn’t sure if blogging more frequently would have a tangible positive impact on our key metrics.

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Increase your conversion rates by personalizing the customer experience [Customer Story]

by Rita Shelley


July 6, 2016 at 2:00 PM

SISU MouthguardIntroducing an innovative product to a mature industry with ingrained stereotypes is not an easy task. As a bootstrapping startup, we faced big competitors with impressive industry experience and substantial marketing budgets.

We quickly realized that in order to be outstanding, we couldn’t simply focus on our great product, we had to also make sure that every customer who crossed paths with the SISU brand was completely delighted with the overall brand experience.

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