The buyer's journey has changed. In the SaaS industry, many shoppers want to try new tools before they buy them — they prefer a free trial to a call with a salesperson.
For Jostle, this trend was a problem. Our product is an internal communication tool for businesses, which means it’s meant to be used by an entire company. It’s hard to show value in a free trial that includes just one user and no pre-populated content.
So this year, we decided to change something. A whopping 80% of people reaching our demo request page were leaving without taking action. We needed to capture these lost leads and convert them into happy customers. Here's how we did it.Read More