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How to Nurture Trial Leads Into Customers [Customer Story]

by Dustin Tysick

Date

August 8, 2017 at 10:00 AM

The buyer's journey has changed. In the SaaS industry, many shoppers want to try new tools before they buy them — they prefer a free trial to a call with a salesperson.

For Jostle, this trend was a problem. Our product is an internal communication tool for businesses, which means it’s meant to be used by an entire company. It’s hard to show value in a free trial that includes just one user and no pre-populated content.

So this year, we decided to change something. A whopping 80% of people reaching our demo request page were leaving without taking action. We needed to capture these lost leads and convert them into happy customers. Here's how we did it.

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How to Attract, Convert, and Close Visitors Using Live Chat

by Karl Pawlewicz

Date

July 18, 2017 at 10:00 AM

There’s gold in live chat transcripts. 

If you’re not looking back at conversations and decoding your prospects and customers’ messages to see what they’re really looking for, you’re sacrificing deep insights into their needs and the chance to close high-quality leads.

While most businesses have traditionally used live chat as a support channel, the use case trends are changing. Increasingly, sales and marketing teams have found live chat to be instrumental in converting visitors at the right time, uncovering new leads for the sales funnel, and closing more sales.

If you’re already using HubSpot messages or another live chat platform, you understand the value of being able to answer a visitor's question exactly when it pops into their mind. But how exactly can you use your conversations and old chat transcripts to improve your marketing and sales efforts?

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Building a Successful Team Using HubSpot Academy [Customer Story]

by Pete Nicholls

Date

June 28, 2017 at 11:00 AM

When I opened the company meeting with three marketing consultants in December 2016, I faced one challenging goal: Triple HubDo's business operations to 12 people immediately.

We needed to support more inbound campaigns within weeks, and we needed to grow to support at least 40 consultants within three years.

Our purpose at HubDo is to support independent consultants and agencies around the globe with marketing tech stacks and inbound expertise. My passion is to help as many businesses owners as possible, to help them grow and to create prosperity in their local area.

Here's the story of how we quickly built a world-class team to take on a challenging inbound campaign for a client.

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How to Publish 100 High-Impact Blog Posts This Year [Customer Story]

by Jeff Allaire

Date

June 13, 2017 at 10:00 AM

We started with HubSpot in March of 2014. When we began, we had no history with blogging or content creation of any kind. Like many small companies, we had a fairly static website, a Facebook page, and little else in the way of web presence.

We knew we had to do something to ignite our presence on the web, and after learning about HubSpot, we decided to jump into blogging. Content creation has been our springboard into the digital world, and producing frequent, high-quality articles has been the foundation for our success with the blog and beyond.  

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How to Get Double-Digit Jumps in Organic Traffic with Content Pillars

by Ken Mafli

Date

June 5, 2017 at 2:00 PM

First, here is a little bit about Townsend Security and our marketing environment: we are a smaller, agile data security company with products for the enterprise business.  We deal with a highly educated, highly specialized audience of information technology and information security specialists and executives.  We are in a tight, competitive niche for organic search traffic.  So any win we have in organic search is hard-won and prized.

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