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How Branching Logic in Workflows Creates More Efficiency for Our Team [Customer Story]

by Jackie Zhou

Date

January 4, 2017 at 2:00 PM

workflows branching logicHubSpot is the perfect tool for us. SoapBox is a startup company so everyone is always wearing multiple hats at the same time which means that even though I'm the admin for HubSpot, I'm also the admin for Salesforce, running campaigns, and creating content. HubSpot was easy enough for me to use, yet powerful enough for me to customize my workflows to help make a more efficient, automated process within our company.

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7 Ways to Use HubSpot Like the Sports Car It's Meant to Be [Customer Story]

by Katie Konrath

Date

August 19, 2016 at 1:00 PM

sports carI still remember the day my father let me behind the wheel of his beloved '66 Corvette Stingray. With a V8 engine and the first Corvette body to be tested in wind tunnels, the Stingray was one of the most popular and powerful sports cars in its day. A half-century later, it's still an impressive machine.

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5 Content Marketing Lessons From Publishing 130 Blog Posts in a Year [Customer Story]

by David Epstein

Date

July 15, 2016 at 10:00 AM

blog-editorial

As a content marketer for Bizzabo, a growing SaaS company, it’s often challenging to know if what I spend my day doing is working. I worry about generating more visits and more leads while serving the best interests of our readers.

A year ago, the challenges were even steeper. I knew that inbound marketing was effective. I knew that blogging was a good thing and that it was generating some great leads for us. But I wasn’t sure if blogging more frequently would have a tangible positive impact on our key metrics.

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Increase your conversion rates by personalizing the customer experience [Customer Story]

by Rita Shelley

Date

July 6, 2016 at 2:00 PM

SISU MouthguardIntroducing an innovative product to a mature industry with ingrained stereotypes is not an easy task. As a bootstrapping startup, we faced big competitors with impressive industry experience and substantial marketing budgets.

We quickly realized that in order to be outstanding, we couldn’t simply focus on our great product, we had to also make sure that every customer who crossed paths with the SISU brand was completely delighted with the overall brand experience.

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How to Shift Your Marketing Strategy for a New Persona [Customer Story]

by Jeff Monaghan

Date

June 13, 2016 at 12:30 PM

buyer personaWe were looking for a way to bring new job candidate leads to our recruiting team. Our website wasn't converting candidates as well as we would've liked and this is our story of how we turned it around.

ATR International is an IT and enterprise-wide staffing firm, and in the staffing industry you have two clients . One is the company looking to your expertise to source, screen, and place qualified individuals. They are the client that is looking for people.

And then there's the other client, the candidate. These are the people that you are looking to place in the positions that the companies are looking to fill.

We’ve been a HubSpot customer for over four years and initially focused on attracting companies that were looking for contract or temporary employees. This was working fine, but we eventually realized we could have a greater impact on the bottom line with a change in strategy.

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