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How to Publish 100 High-Impact Blog Posts This Year

by Jeff Allaire

Date

June 13, 2017 at 10:00 AM

We started with HubSpot in March of 2014. When we began, we had no history with blogging or content creation of any kind. Like many small companies, we had a fairly static website, a Facebook page, and little else in the way of web presence.

We knew we had to do something to ignite our presence on the web, and after learning about HubSpot, we decided to jump into blogging. Content creation has been our springboard into the digital world, and producing frequent, high-quality articles has been the foundation for our success with the blog and beyond.  

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How to Get Double-Digit Jumps in Organic Traffic with Content Pillars

by Ken Mafli

Date

June 5, 2017 at 2:00 PM

First, here is a little bit about Townsend Security and our marketing environment: we are a smaller, agile data security company with products for the enterprise business.  We deal with a highly educated, highly specialized audience of information technology and information security specialists and executives.  We are in a tight, competitive niche for organic search traffic.  So any win we have in organic search is hard-won and prized.

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How to Use Properties to Track Revenue From Your Contacts [Customer Story]

by Michael Busnach

Date

May 4, 2017 at 2:00 PM

At the MGH Institute of Health Professions, our main source of success has come from using HubSpot to generate leads and convert them into “customers,” or enrolled students in our online prerequisites program.

But this led to what I like to call a champagne problem: How could we track actual revenue per converted customer or enrolled student?

Tracking leads from where they originated or based on web behavior was not difficult. Our real challenge was calculating actual return on investment — ROI — on things like marketing dollars spent, results per semester and per year, and other metrics.

Achieving this was not so easy, but we did it.

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Using Landing Pages to Connect With Customers and Increase Leads [Customer Story]

by Paul Hostelley

Date

April 24, 2017 at 12:00 PM

Being an innovative product — one that’s started an entirely new product category — we’ve struggled to find the best way to connect and communicate with our audience while accurately measuring sales and marketing efforts and costs, especially during the rapid growth we’ve experienced in our first two years of business.

Then we started thinking about our landing pages differently, and everything changed.

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How To Migrate From Marketo to HubSpot In One Week [Customer Story]

by Jon Falker

Date

April 6, 2017 at 3:00 PM

Homesuite is a small business, but we're growing quickly.

Up until this point, we've invested most of our resources in building a furnished housing marketplace platform. We've had some outbound marketing programs but little inbound. We were using Marketo for our marketing automation but had never taken the time to tailor it to our business, and our contract’s renewal date was approaching.

The time had come for us to build a marketing automation infrastructure and an inbound program on top of it to take our business to the next level. Here's the story of how we got started using the HubSpot software.

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