We were looking for a way to bring new job candidate leads to our recruiting team. Our website wasn't converting candidates as well as we would've liked and this is our story of how we turned it around.
ATR International is an IT and enterprise-wide staffing firm, and in the staffing industry you have two clients . One is the company looking to your expertise to source, screen, and place qualified individuals. They are the client that is looking for people.
And then there's the other client, the candidate. These are the people that you are looking to place in the positions that the companies are looking to fill.
We’ve been a HubSpot customer for over four years and initially focused on attracting companies that were looking for contract or temporary employees. This was working fine, but we eventually realized we could have a greater impact on the bottom line with a change in strategy.