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Using Landing Pages to Connect With Customers and Increase Leads [Customer Story]

by Paul Hostelley

Date

April 24, 2017 at 12:00 PM

landing-pages-hubspotBeing an innovative product — one that’s started an entirely new product category — we’ve struggled to find the best way to connect and communicate with our audience while accurately measuring sales and marketing efforts and costs, especially during the rapid growth we’ve experienced in our first two years of business.

Then we started thinking about our landing pages differently, and everything changed.

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How To Migrate From Marketo to HubSpot In One Week [Customer Story]

by Jon Falker

Date

April 6, 2017 at 3:00 PM

blog-editorialHomesuite is a small business, but we're growing quickly.

Up until this point, we've invested most of our resources in building a furnished housing marketplace platform. We've had some outbound marketing programs but little inbound. We were using Marketo for our marketing automation but had never taken the time to tailor it to our business, and our contract’s renewal date was approaching.

The time had come for us to build a marketing automation infrastructure and an inbound program on top of it to take our business to the next level. Here's the story of how we got started using the HubSpot software.

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Using HubSpot for an Account-Based Marketing Strategy [Customer Story]

by Randi Baxter

Date

March 22, 2017 at 12:00 PM

feature image randi.pngIf you’re in the B2B space, there’s a good chance you’ve heard the buzz around account-based marketing. At AlayaCare, a SaaS startup in the home healthcare industry, we’ve paired our inbound marketing efforts with an account-based marketing and sales strategy that involves prospecting, scoring, nurturing, and selling to multiple high-value targets and accounts.

Here's how we paired a new strategy with the HubSpot software to create better alignment between marketing and sales — resulting in us closing larger deals with our target accounts.

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How to Overcome a Traffic Plateau With Historical Optimization [Customer Story]

by Crystal Ignatowski

Date

March 15, 2017 at 2:00 PM

increase traffic historical optimization We took the leap into inbound marketing and signed on with HubSpot in February 2014.

Our first year of website growth was slow. During the second year, our growth improved, but we weren’t seeing the results we wanted. The total monthly views for our blog hovered around 15k–20k, and we seemed to be stuck on a plateau.

We were following inbound practices and blogging regularly, but our average monthly growth rate was a mere 5%. Why was our growth not, well, growing?

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The Front Lines of Predictive Intelligence [Customer Story]

by Nicholas Heim

Date

February 10, 2017 at 11:00 AM

HotJar HubSpotHypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Thanks to lots of word of mouth buzz around our mission to democratize user analytics, and some clever advertising, we took off fast a couple years ago.

I wasn't around for the early "fresh-out-of-beta days," but as a newer team member, it's quite nice to stand on the shoulders of an amazing product and founders who are true visionaries. When I joined around nine months ago, it had become challenging for our team to vet which leads (out of around 600+ new users each day) to target for premium business and agency plans.

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