Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously.
If nothing else, there's something to be said for Snapchat's off-the-charts growth. It's shown a 12% average year-over-year increase in revenue since 2014, and is estimated to earn just short of $1 billion is 2017. Why is it worth so much? Because people are listening and watching. In fact, content posted to the app gets, in total, 10 million views every day.
So, are you ready to start listening and watching, too? If you're not on board with marketing on Snapchat yet, have a look at this helpful infographic from our friends at WebpageFX. Think about what these figures might mean to your own organization -- and start snapping.