As an agency, there comes a point when a customer relationship management (CRM) tool becomes an essential part of your business.
A CRM is how you manage all clients in one place, keep communication across all channels transparent, and track deals from new to closed. As your agency scales, trying to do all of this in an Excel sheet becomes impossible.
Choosing the best CRM for your agency isn't always quick and simple, but it's considerably easier if you know what you're looking for. For most agencies, these are the most important things to look for in a CRM:
- Collaborative features
- Great user experience and design
- Integrations with other agency tools, like time tracking apps and invoicing software
With these boxes ticked, a CRM differentiates itself from being simply great for small businesses to being great for agencies.
Whether your agency specializes in digital marketing, design, SEO, or something else entirely, here are nine of the best CRMs for you.
Best CRMs for Digital Agencies
1. HubSpot CRM
Choose for: A free CRM that's super fast to set up.
The core CRM is free to use
HubSpot CRM's main selling point is that it's free. You also have access to extra features via HubSpot’s sales, marketing, and service hubs — however, these hubs are paid, so if you need to integrate them make sure to plan your budget accordingly.
HubSpot is one of the best CRMs for logging emails and phone conversations, viewing a full timeline of a lead's journey to becoming a client, and boosting sales leads with connected inbound marketing. Additionally, it has a fantastic integrations marketplace, too.
Thousands of larger agencies use HubSpot because it's what they support their clients in. Agency partners can choose packages starting at $400/month before onboarding costs.
Choose for: One of the simplest CRMs on the market.
Capsule is a reliable choice if you need strong integrations with accounting tools like Xero, FreeAgent, and QuickBooks. It's also one of the best CRMs for agencies and is loved for its ability to build relationships with clients, stay on top of new and pending deals, and manage projects all the way from ideation to billing.
Choose for: A sales-focused CRM that promises more sales with less legwork.
From $15/user/month, billed annually
Pipedrive shares that its users see a 28% average increase in close rates after their first year. It's really easy to set up custom pipelines and stages, automate workflows, and track revenue and team performance with customizable dashboards.
It only takes a minute to sync Pipedrive with your Google or Microsoft contact lists and calendars, and there are 150+ more integrations in its apps marketplace.
Choose for: A beautifully designed CRM that fits seamlessly with GSuite.
From $19/user/month, billed annually for up to three users
If your agency's already big on Google Mail, Drive, and Calendar, Copper is your next best friend. From prospecting to closing deals and retaining your best clients, Copper is one of the most transparent CRMs to keep everyone on the same page.
Copper has fantastic UX and seamlessly captures and connects all project files, tasks, and calendar invites so nothing falls through the cracks.
Choose for: A CRM that automatically helps your team follow up their leads by integrating with Google Workspace and Microsoft 365.
Salesflare is popular with digital marketing agencies because of how it uniquely focuses on automating your CRM work. It reminds you which companies you’re in touch with, who you know at these companies, what you discussed, and when to follow up.
This award-winning, easy-to-use, and easy-to-setup CRM also neatly integrates within your Gmail, Outlook, and LinkedIn inbox, so you can entirely stop switching tabs while managing customers.
Choose for: A CRM that combines marketing, sales, and project management functionality on a single platform.
Free for two users to access the core CRM, or $29 for Insightly Plus per user/month, billed annually without Marketing
You can get started with Insightly's core CRM for free as a team of just two users with 2,500 emails, 10GB file storage, and a 100,000 records limit included in the deal.
As the next step up, Insightly Plus ($29/user/month) includes project management with task templates as an added perk for agency teams. Insightly stands out from the competition with a greater focus on automation, data, and productivity than many other CRMs.
Choose for: Integrated project management for one workflow from sale to project feedback.
Free task management, apps, and workspaces for up to five users, then $9/user/month for the Basic plan
Podio is another CRM for agencies to unify account and project management, like Insightly. It has several features designed with agencies specifically in mind and is perfect for agencies to collaborate on projects, manage accounts, and centralize communication in one place.
Podio works seamlessly with your favorite apps, including Google Drive, Excel, and major accounting tools like Freshbooks.
Choose for: A CRM with built-in invoices, quotes, payments, appointments, and unlimited emails.
From $49/month for 500 contacts and one user, plus $29 for each additional user
Keap, previously Infusionsoft, is one of the best all-rounder CRMs for digital agencies. On top of its brilliant core CRM functionality, Keap offers invoicing, quotes, payments, appointments, and automated workflows.
It can save you from needing an additional invoicing and payment tool, which can make up for it being more expensive than some other CRMs.
Choose for: A CRM-plus-more tool combining sales, marketing, and automation.
Customizable costs for agencies or from $199/month billed annually for unlimited users
With the Agency Partners program, you can be sure that BenchmarkONE has businesses like yours at the front of its mind. With this CRM, it's easy to build campaigns, boost retainers, and duplicate processes across client accounts to speed up work. Chat with one of its Agency Experts to find the right package for your business.
10. Freshworks CRM
Choose for: A high-rated CRM that works great alone and in combination with other Freshworks products.
From $29 user/month, billed annually
The Freshworks product family is known for being affordable and extremely user-friendly, and Freshworks CRM is no exception.
Its CRM tool includes built-in phone and two-way email sync, AI-based lead scoring, intelligent workflow automation, and customizable visual reports and dashboards.
Choose for: Agencies that want to integrate their CRM and project management data.
From $50/month for five to nine users, with packages available for larger teams
Workamajig’s CRM tool was created for digital marketing agencies and has all the features they want and need to capture new business opportunities. What’s unique about this CRM tool is its exclusivity to the creative team sector, thus making it the best CRM software for all the particular details that marketing agencies need and care about.
Since it comes with an integrated project management tool, teams can use Workamajig to track leads, confirm projects and successfully complete them- all within one platform. Workamjig is designed for creative teams with a minimum of five users to teams of over 1,000 users.