The rear-facing camera is a 12-megapixel unit, which is lower resolution than most sensors in this price range, but Samsung claims it takes great pictures anyway thanks to its larger pixels and fast autofocus.
“Content volume is important. Enterprise organizations need lots of content in many different forms and multiple channels. But quality cannot be sacrificed. To break through the clutter, content must be epic.”
“Machines will help us produce content. Machines will suggest assets to include in the content you’re making, or subsets of content to include. Executive control will remain with creators, but the ideation and production process will become increasingly automated. Think Clippy the Microsoft Office Assistant, but with a much bigger brain.”
While that dream isn’t yet fully realized, a shape is starting to form that looks a lot like a life raft rescuing us from drowning in content.
AI-enabled tools can examine trends to tell you what content each and every one of your readers wants to read. And they can tell them what to read based on their behavior and tons of other data.
But can they help develop that epic reading material from scratch?
AI-enabled platforms deduce behavioral patterns from a number of inputs that would take us years to organize, much less understand.
Better yet, they can tell you how to act on this knowledge.
“By analyzing hundreds of data points about a single user (including location, demographics, device, interaction with the website, etc.), AI can display the best-fitting offers and content.” -Content Marketing Institute
Once you have the perfectly-personalized content in hand; an intelligent system can tell you when, where, and how often you should be publishing and sharing it for maximum impact.
Then the whole cycle starts over again with smart recommendations on which topics your audience is interested in based on how they’ve interacted with your content.
User experience and conversion rate optimization can also benefit from intelligent personalization.
An AI-enabled platform allows you to serve the perfect content and products throughout a user’s experience, increasing the likelihood of a conversion while keeping the churn rate low.
AI will deliver us from crappy copy by making it obsolete. I like to think we haven’t done things completely wrong as content marketers. Maybe we’ve done too good of a job.
Too much content with too little intelligence is crushing us under its weight. Consumers have shown us they want extreme value. They want relevance. They expect the perfect solution at the perfect time.
They want epic content marketing.
We need a little help cutting through the chatter. The most powerful tool we have to reach epic status is AI that augments our natural skills.
Artificial intelligence isn’t replacing content marketers, it’s working alongside us.
Afterall, Hemingway told us “There is nothing to writing. All you have to do is sit down at a typewriter and bleed.”
Let’s see a machine do that.
Originally published Jun 13, 2018 7:00:00 AM, updated June 13 2018