Alan Siegel

As a pioneer in brand identity and the creator of the concept of “brand voice,” Alan Siegel has spent a lifetime helping organizations achieve greater recognition and relevance. Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast. In 2011, Alan created Siegelvision a company focused on solving tough branding and communications problems for purpose-driven organizations. Supported by a team of handpicked talent, Alan delights organizations by untangling complexity and creating robust brand identities.