Alicia Collins is the Director of Global Brand Marketing at HubSpot, where she leads international brand strategy, campaigns, and creative partnerships across EMEA and APAC. With over eight years at HubSpot, Alicia has helped scale the company’s global presence through fully integrated brand activations and audience-driven creative. She brings deep experience in brand building, advertising, and cross-cultural marketing from both in-house and agency roles. Alicia holds a master’s degree in Political Management from George Washington University and a bachelor’s degree from Syracuse University. Based in Paris, she’s passionate about taking brands from 1 to 100 and creating marketing that resonates across borders.
