Ben Cotton

Ben leads sales enablement for HubSpot in EMEA. He is passionate about inbound marketing and shares his thoughts on all things marketing, sales, SaaS, tech and startup related at ben-cotton.com. Follow him on Twitter at @BenCotton.

More from Ben Cotton

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Marketing | 8 min read

The Beginner's Guide to Conversion Rate Optimization (CRO)

The Beginner's Guide to Conversion Rate Optimization (CRO)

Marketing | 8 min read

5 Smart Ways Marketers Can Prepare for Unexpected Changes

5 Smart Ways Marketers Can Prepare for Unexpected Changes

Marketing | 7 min read

Visit the HubSpot Blogs

Marketing

Marketing

Insights, ideas, and inspiration for modern marketers.

Sales

Sales

Sell smarter, better, and faster.

Service

Service

Helping you help your customers.