Jenn Steele

More from Jenn Steele

4 Reasons Your Website Sucks

4 Reasons Your Website Sucks

Here are four ways things can go horribly, terribly wrong:

Marketing | 3 min read

5 Ways to Get Out of the Pay-Per-Click Weeds

5 Ways to Get Out of the Pay-Per-Click Weeds

We see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters. What actually matters? PPC return ...

Marketing | 3 min read

5 Steps to

5 Steps to "Unsuckify" Your Leads

No matter how friendly your sales & marketing departments are to each other, you may occasionally find yourself in the midst of a controversy about lead quality . Marketing envisions providing sales with the Taj Mahal of leads, while sales...

Marketing | 3 min read

Why Inbound Marketing Might Not Be Working for You

Why Inbound Marketing Might Not Be Working for You

Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. And we give a ton of tips & advice to you about how to do it. What...

Marketing | 3 min read

Marketing Analytics: How Do You Decide What to Measure?

Marketing Analytics: How Do You Decide What to Measure?

We all know that the "it" buzzword is ROI . Here at HubSpot we have a saying we live by: “ In God we trust ; all others must bring data .” -- W. Edwards Deming , physicist and quality improvement pioneer. So you know that you need to measu...

Marketing | 3 min read

How to Ensure Your Leads Ignore Your Nurturing E-mails

How to Ensure Your Leads Ignore Your Nurturing E-mails

For fun, let's look at the other side of the coin--how to guarantee you'll be ignored.

Marketing | 3 min read

What does an Inbound Marketing Transformation Look Like?

What does an Inbound Marketing Transformation Look Like?

By now, you're probably convinced about the value of inbound marketing . Heck, maybe your boss has even bought into the concept . You have some budget now , and you've made a to-do list of everything you think you need to do. But what wil...

Marketing | 3 min read

Why IT SHOULD Be Involved in Marketing Software Decisions

Why IT SHOULD Be Involved in Marketing Software Decisions

This is part of 2 articles regarding the debate about the role Internet technology (IT) departments should play in making marketing software decisions. Read part one, " Why IT Shouldn't Be Involved in Marketing Software Decisions ," writte...

Marketing | 3 min read

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