Joel Klettke

Joel Klettke is a freelance conversion copywriter and strategist who owns Business Casual Copywriting. He specializes in helping B2B businesses like SaaS, digital agencies and their clients better understand their customers, optimize their conversion funnels and drive more customers to action with compelling copy. He also runs Case Study Buddy, a done-for-you case studies service. Connect with Joel on his website here, or follow him on Twitter.