I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”
Don’t worry, that’s not what this is.
You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why Read More