Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good.
How can I confidently stand there and say to my friends and family, "Go ahead and try it! You'll love it!" when I have no idea what it's really like?
I bet you probably do this with new recipes, too. But if your agency doesn't use a similar process when it introduces new products or services to clients, you could be leaving them with a bad taste in their mouths.... Read More