Kirsten Knipp

Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion

We all know that starting a blog can feel daunting.  Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming. ...

Marketing  | 3 min read

How to Easily Create Remarkable Content With Marketing Personas

What makes content 'remarkable'? Remarkable doesn't mean content is PhD thesis-style, nor is it about how many hours you spend polishing your content. Remarkable content is literally content that will be remarked upon by your audience, so t...

Marketing  | 4 min read

7 B2B Buying Signals Marketers Should Pounce On

Inbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Getting visitors to convert into leads and ultimately sales is the name of the profit...

Marketing  | 6 min read

Why YOU Are Your Business' Most Qualified SEO Expert

Go ahead ... Google your business! Don't be shy -- it's just as important as checking yourself out in the mirror before you leave for a job interview!

Marketing  | 3 min read

8 Great Ways to Promote and Track Offline Events

Although you may have seen us decry the classic trade show (we believe there is much to be improved there), we do think there is a lot of value in face-to-face gatherings. Nothing beats cementing an online relationship with a real live conv...

Marketing  | 3 min read

How to Turn Employees Into an Epic Blogging Team

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers .  This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of b...

Marketing  | 4 min read

Get Agile: Running a Marketing Team Like a Startup

Marketing  | 4 min read

Free Your Content: What is Content Worth?

Content marketing just got taken to a whole new level.  The organizers of the Inbound Marketing Summit recently announced a 'Pay What You Wish' program for their summer event in San Francisco that will bring together a number of inbound mar...

Marketing  | 3 min read

Win Marketing Prizes in @HubSpot's Countdown to 2011

Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011!

Marketing  | 2 min read

Inbound Marketing Goes Global

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice.  The event was among the richest I’ve had the pleasure to attend in some time and it re...

Marketing  | 4 min read

Improve Search Rankings with Effective Link Building

If you've read a bit about search engine optimization (SEO), then you know that attracting lots of high quality inbound links is one of the most effective ways to build authority and improve your rank online. Even if you know how to go abou...

Marketing  | 4 min read

Get a Head Start on Blogging by Post-Dating a Month of Content

You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Finding the time to blog weekly or daily can be tough – but there are some easy ways to get ahead of the ...

Marketing  | 4 min read

Study: Social Media Affects SMB Purchasing Decisions

Many people still think that the heaviest users of social media skew young.  Myth.  In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old.  It turns out that this demographic of deci...

Marketing  | 2 min read

Act Fast! 3 Reasons to Nurture Leads Immediately

The early bird gets the worm.  He who hesitates is lost.  Strike while the iron is hot.  These clichés may be just that, clichés, but it turns out that they also apply in the world of sales and marketing.  In fact, a recent review of HubSpo...

Marketing  | 5 min read

4 Tips to Make Your Content Remarkable

Inbound marketing assumes that people will come to you because you are providing them valuable, even remarkable content.  What then, is remarkable content?  Put simply, by social media and marketing expert Seth Godin during a recent Boston ...

Marketing  | 4 min read

Understanding Local Optimization to Improve Your Search Rank

Did you know that Google Caffeine makes everyone's search results different?

Marketing  | 2 min read

SEO Is Evolving: What Should Your Business Do Now?

The following interview with Paul Taylor of Webmarketing123 is the 5 th and final interview in our recent series about the evolution of SEO.  Ultimately, all our experts have agreed that SEO has changed dramatically over the past 10 years (...

Marketing  | 6 min read

SEO is Evolving Fast: Basics Are No Longer Enough

Jen Doyle of MarketingSherpa and Nick Stamoulis, President of Brick Marketing and a blogger with the SEO Journal , shared their thoughts on the five key SEO questions we've asked several other thought leaders.  Their perspectives were very ...

Marketing  | 4 min read

SEO is Evolving Fast: Will Your Content Be Found?

Wondering how the rampant innovations in search and social media are impacting SEO best practices?  

Marketing  | 4 min read

SEO is Evolving Fast: Is Your Website?

Just a few months ago, Mike Volpe blogged about Page Rank becoming irrelevant .  The team at HubSpot has had engaging debates on the nuances of this topic and what innovations like Google Caffeine , social search, Facebook and Twitter searc...

Marketing  | 3 min read