Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.
All that said, I still hear the same pain points coming from content producers that I did over five years ago:
"I struggle to measure the ROI of the content I create."
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"We create great content but we still don’t seem to rank high in Google for our target keywords."