Nicole Votolato Montgomery

Nicole Votolato Montgomery

Nicole Votolato Montgomery is the C. Coleman McGehee Professor of Commerce and Associate Professor of Marketing at the McIntire School of Commerce at the University of Virginia. Professor Montgomery's research focuses on issues related to consumer behavior and judgment and decision making. In particular, she studies consumer memory and how consumers evaluate experiences over time. Her research also examines consumer commitment to brands and the effects of imagery in advertisements on consumer behavior. She recently began investigating issues related to financial literacy and decision making.

What's next in Marketing?

Nicole Votolato Montgomery recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

More from Nicole Votolato Montgomery