Rida Khan

Rida Khan is the senior director of marketing at Trovata, where she leads a team driving significant growth in marketing-attributed pipelines. A graduate of Virginia Commonwealth University, Rida specializes in demand generation, budget optimization, strategic planning, and inbound lead generation. She has successfully accelerated marketing efforts at high-growth SaaS startups, overseeing multi-channel campaigns and collaborating cross-departmentally to align marketing KPIs with business objectives. With a diverse skill set that spans from SEO to data analytics, Rida is known for her hands-on approach and leadership style. Outside of work, she enjoys reading, gaming, and exploring new restaurants.