When it comes to marketing, small businesses need a lot of bang for their buck.
Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change.
If it's spent without a commensurate increase in new customers, then it could lead to ruin. This makes SMBs understandably cautious when choosing a marketing agency—and creates challenges for the agencies themselves.
Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of ... Read More