During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it.
Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements.
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.
Plus, we can't forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service.
Below, let's learn about the best free and paid screen recording options for your company — whether you work at a small business or enterprise company.
Price: Basic Plan, free; Pro Plan, $8/month; Team and Company Plan, contact for pricing
Best for: Work communication
Loom is one of the best screen recorders on the market for Mac, Windows, and iOS.
You can easily record your whole screen or a partial screen and narrate using your microphone. At HubSpot, we've been known to use it to disseminate information to our marketing team.
When you're done recording, it offers easy editing capabilities, allowing you to trim the video or add a call-to-action (CTA) and custom thumbnail.
To share your video, you can instantly share with a link and even add a password for extra privacy. Loom's easy-to-use platform and privacy features make it an excellent choice for workplace communication.
Overall, this is a great choice because it's quick, easy to use, and offers everything you'd need.
TinyTake is another screen recording option for Windows and Mac users.
When you begin recording your screen, you can capture images, videos, and presentations. Additionally, you can add comments and annotations.
In fact, the annotation toolset is one of the most unique features. You can easily add text, highlight, draw arrows, or blur parts of your screen for privacy. This tool is a convenient way to annotate product reviews or demos.
To get the most out of this product, you'll want to buy a paid version. The biggest difference in the free and paid versions is the recording limit and annotation capabilities.
Price: Pro, $5.99/month per user; Enterprise and Teams, starting at $4.99/month per user
Best for: Remote collaboration
Droplr is a screencast tool that is best used for remote collaboration.
When you capture a screenshot or record your screen, you can explain your thoughts by adding messages with the text field.
Additionally, there's also a privacy feature so you can blur sensitive information to keep your content safe.
However, one of the best tools is that your videos can be branded, with customizable short links using your company domain, adding a company logo, and using your own branding images for professionalism.
Overall, the advanced annotation feature makes this a great option for remote teams to get their jobs done faster.
Price: Free Forever, $5/mo. for Unlimited, $9/mo. for Business
Best for: Productivity and work management
ClickUp is a powerful productivity tool that includes task management, goal tracking, dashboards, 15+ views, and hundreds of features that can be customized for any work need.
ClickUp offers a free in-app screen recording tool, Clip, that allows you to capture your entire screen, app window, or your browser tab, and add voice messages over your recordings directly from your microphone.
Once your recordings are ready, you can share them with anyone via a link that plays in any browser, or view them instantly after recording, no downloads required.
Additionally, it allows you to create a task from your recording, add a description, and assign team members so everyone knows the full context and what to do next. Sometimes it's more effective to show than tell, especially if you're a visual learner.
Price: Lite Plan, Free; Starter Plan, $7/month; Teams Plan, $10/month; Enterprise Plan, contact for additional pricing
Best for: Sales prospecting
Vmaker is an easy-to-use screen recorder that is best used for sales prospecting. Vmaker comes with Gmail and Hubspot integration that enables users to send personalized video emails from their Gmail and Hubspot accounts.
Vmaker offers highly useful branding features that allow you to customize subdomains, logos, and add a custom CTA to improve your brand visibility and response rates.
With the free version, you can record up to seven minutes per video at 720p resolution along with an inbuilt video editor that provides you with all the basic editing features.
The paid version offers advanced features and capabilities including 4K recording, pro video editing tools, unlimited recording times, and more.
Overall, Vmaker’s ease of usability and features make it an ideal tool for marketers, sales professionals, and any content creators looking to personalize their communication.
Whether you need to record a message for your team, a product demo, or a webinar, you'll have to use a screen recording software. While most easy-to-use, free options can be used for your needs, there are also more robust tools for larger companies.
Originally published Jan 14, 2020 4:00:00 AM, updated January 11 2022