Here's the thing: Many, many businesses are perfectly trustworthy -- including yours, we hope.
But in a world of events like headline-making data breaches, how do you get customers to see you that way?
Let's have a look at microbusinesses as a starting point. While most of them don't account for major, household names, according to Paychex, they comprise over 75% of private-sector employers in the U.S. -- and more than one in every 10 U.S. jobs. In other words: These small-to-midsize businesses are, if you'll excuse the schmaltz, at the very core of a major economy.
But the term "bootstrapping" is used so frequently within their world for a reason. When microbusinesses are first starting out, and if they maintain smaller teams, resources can be limited. There might not be a major PR firm to construct professional messaging, for example -- the messaging that screams, "We are a trustworthy brand!"
In that case, how do these businesses build trust among their target audiences -- and what gets in the way of it?
These infographics from Paychex tell a very interesting story and incorporate easy-to-digest data from its survey of over 1,000 relevant customers to gain insight on the above questions. Have a look to discover that story, and see how you can apply it to your own business efforts.
Originally published Oct 31, 2017 6:00:00 AM, updated April 15 2021