We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Really makes you consider the financial impact of mere seconds of load time on your ecommerce site!
In the infographic below, Vouchercloud digs into the psychology of the online consumer. Beyond site speed, they look at the impact of design, product reviews, checkout abandonment, coupons and deals, shipping, and payment and security on online shoppers.
Once you're done, if you want to read more about the psychology of ecommerce, you can check out our series covering everything from the copycat effect to staging your product pages and homophone priming.
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