21 Revealing Statistics About Content Marketing in Asia Pacific in 2016

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand?

To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding.

It helps you find and fix gaps in your own approach to content strategy, content creation and content promotion, and helps you to develop a realistic view of how you should budget and plan.

To help out fellow marketers in Asia Pacific, our Australian and Singaporean teams dove into some data on the state of content marketing in APAC. Alongside SurveyMonkey, we surveyed over 700 marketers across Asia, Australia and New Zealand to see where they've been focusing their efforts, where they're struggling, and what their plans are for the remainder of 2016 and beyond.

To learn about these findings in more detail and get access to insights and tips from local content marketing experts, download the fullAsia Pacific Content Marketing Report 2016here.

21 Revealing Statistics About Content Marketing in Asia Pacific in 2016

1) Key Statistics Revealing the State of Content Marketing in Asia Pacific in 2016

Marketers in Asia Pacific believe in the power of content marketing to generate ROI.

• Marketers in APAC believe content marketing to have the most commercial impact on their business. Tweet this stat

• 49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016. Tweet this stat

Businesses in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.

• 70% of APAC businesses feel their content marketing efforts are limited, basic, or inconsistent. Tweet this stat

• 62% of APAC businesses are creating more content in 2016 than they did in 2015. Tweet this stat

• 50% of businesses in APAC are doing content marketing, but have no strategy. Tweet this stat

The key issues with managing content marketing in this region are the creation of quality content and developing a strategy.

• 57% of APAC marketers say producing quality content is an obstacle to their success. Tweet this stat

• 56% of marketers in Asia Pacific struggle with content strategy. Tweet this stat

• 53% of marketers in APAC struggle to produce enough content. Tweet this stat

APAC marketers are finding success with blogging and paid promotion on Facebook.

• 47% of marketers in APAC have the most success with blog posts and articles. Tweet this stat

• 35% of APAC marketers rate e-newsletters or online magazines as effective forms of content marketing. Tweet this stat

• 37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion. Tweet this stat

Asia Pacific marketers are focused mainly on top-of-funnel when it comes to measuring the success of their content marketing.

• 69% of APAC businesses use website traffic to measure of content marketing success. Tweet this stat

• 62% of APAC marketers measure their content success using social shares. Tweet this stat

2) Key Statistics on the State of Content Marketing in Australia & New Zealand 2016

• 52% of businesses in ANZ are convinced of the value of content marketing & can measure its ROI. Tweet this stat

• 71% of businesses in ANZ said they are producing more content in 2016 than in 2015. Tweet this stat

• Almost a quarter of marketers in ANZ are planning to increase resources to assist with content marketing. Tweet this stat

• 68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing). Tweet this stat

3) Key Statistics on the State of Content Marketing in Asia 2016

• Only 40% of businesses in Asia are convinced of the value of content marketing & can measure its ROI. Tweet this stat

• 62% of businesses in Asia struggle to create sufficient volumes of quality content. Tweet this stat

• 51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing). Tweet this stat

• 58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion. Tweet this stat

Want to see more data on the state of content marketing in Asia Pacific alongside commentary from some of the region’s best content marketers? Check out the full report here: The Asia Pacific Content Marketing Report 2016.