Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website's pages in search engines like Google. The easier it is for people to find you via a search engine, the more likely you'll get people visiting your site to learn more about your business.
So, how do people optimize their pages for search? The specifics change based on how the ranking algorithms work. And the way they work is always changing. But usually, the best way to ensure you're SEO-friendly is to solve for the reader with helpful content and a good user experience.
What do you think? Is that a good SEO elevator speech? Give us your own under-100 version in the comments!
Originally published May 10, 2014 8:00:00 AM, updated July 28 2017