Closed-loop analytics lends insight into the entire customer lifecycle -- from the time they first interact with you, to the time they become a customer. It helps tremendously with Sales and Marketing alignment, because you can actually see what activities are most likely to yield a customer -- "closing the loop" on your marketing efforts.
Whatd'ya think of the off-brand Fruit Loop image? Too corny?
How to Create an Effective Sales and Marketing SLA
The Essential Marketing & Sales Metrics Your Team Should Track
Why Sales Needs Insight Into Marketing's Email Analytics
12 Critical Marketing and Sales Metrics You BETTER Be Tracking
39% of B2B Marketers Think Blog Content Is Most Valuable [Data]
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.