Closed-loop analytics lends insight into the entire customer lifecycle -- from the time they first interact with you, to the time they become a customer. It helps tremendously with Sales and Marketing alignment, because you can actually see what activities are most likely to yield a customer -- "closing the loop" on your marketing efforts.
Whatd'ya think of the off-brand Fruit Loop image? Too corny?
Originally published Nov 16, 2013 8:00:00 AM, updated July 28 2017