The first time I heard "closed-loop analytics" I thought ... "Uh oh, is that something I'm supposed to know?"
Luckily, it's aptly named, so it'll be easy to give a succinct definition.
Ever wonder what path your customers took to close? Closed-loop analytics tells you.
Closed-loop analytics lends insight into the entire customer lifecycle -- from the time they first interact with you, to the time they become a customer. It helps tremendously with Sales and Marketing alignment, because you can actually see what activities are most likely to yield a customer -- "closing the loop" on your marketing efforts.
Whatd'ya think of the off-brand Fruit Loop image? Too corny?
Topics:
Sales and Marketing Metrics