How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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That's just one way that you can use neuroscience to improve your advertising. To learn more, check out the infographic below from Celtra. (And for more inspiration, check out this blog post to see great examples of banner ads and social ads.)


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Originally published Oct 5, 2015 12:00:00 PM, updated June 11 2021


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