Here’s What Your Subscribers Really Think About These Email Strategies

Caroline Forsey
Caroline Forsey



Sometimes, email marketing can feel like a guessing game: will they open this, will they read that?


If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions.

But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out.Click here to download our free ebook featuring 104 email marketing myths,  experiments, and inspiration.

So why do subscribers open marketing emails? Why do they subscribe to one channel over another, or click on one CTR but avoid another? And, beyond subscribing and opening, what magical email elements are needed to convert subscribers into customers?

Marketers often misunderstand how subscribers perceive emails, which is why the folks at EmailMonks created this helpful infographic to highlight discrepancies between what marketers think when they send an email, and how subscribers feel when they receive it.

This can help you eliminate destructive elements in your email marketing campaigns, and increase the satisfaction of your subscribers.


email-perception-1.jpg email-perception-2.jpg email-perception-4.jpg email-perception-6.jpg email-perception-9.jpg email-perception-10.jpg

104 email marketing myths, experiments, and inspiration

 Free Download 104 Email Myths

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

How to execute and measure successful email marketing campaigns