Sometimes, email marketing can feel like a guessing game: will they open this, will they read that?
If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions.
But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out.
So why do subscribers open marketing emails? Why do they subscribe to one channel over another, or click on one CTR but avoid another? And, beyond subscribing and opening, what magical email elements are needed to convert subscribers into customers?
Marketers often misunderstand how subscribers perceive emails, which is why the folks at EmailMonks created this helpful infographic to highlight discrepancies between what marketers think when they send an email, and how subscribers feel when they receive it.
This can help you eliminate destructive elements in your email marketing campaigns, and increase the satisfaction of your subscribers.
Originally published Feb 28, 2018 8:00:00 AM, updated April 15 2021