As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.
After all, 50% of leads aren't ready to buy at the time of first conversion,so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.
Why is email is the most powerful channel for lead nurturing? Because it's a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer's journey. In terms of engagement, research shows that lead nurturing emailsbeat out individual email blasts by far.