5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Download Now: Free Marketing Plan Template
Lindsay Kolowich Cox
Lindsay Kolowich Cox

Updated:

Published:

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.

After all, 50% of leads aren't ready to buy at the time of first conversion, so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.

Why is email is the most powerful channel for lead nurturing? Because it's a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer's journey. In terms of engagement, research shows that lead nurturing emailsbeat out individual email blasts by far.

So, how do you get started with email drip campaigns? Check out the infographic below from Eliv8 for five email drip campaign ideas that'll help you increase engagement and sales. (And read this post for even more ideas for automated email workflows you can set up to engage and activate the different contacts in your database.)

email-drip-campaigns-infographic.png

What other email drip campaign ideas can you add to this list? Share with us in the comments.

optimizing email marketing ebook

Topics: Lead Nurturing

Related Articles

Outline your company's marketing strategy in one simple, coherent plan.

    Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

    START FREE OR GET A DEMO