With HubSpot Ads Software, you can use your CRM data to create and optimize customized and highly personalized ads for your target audience. Report on those ads to determine which are converting audience members into paying customers.
HubSpot offers direct integration with Facebook, LinkedIn, Google, and Instagram so you can easily create, share, manage, and report on your ads all through one tool. Report on the ROI of individual ad campaigns across Facebook and those additional platforms.
HubSpot also has automated lead follow-up — meaning, once your ads do what they're supposed to (convert leads!), it automatically saves their contact details and routes those leads to the right reps on your team.
Best Facebook Ads tool for: Ensuring your target audience sees fresh ads on Facebook using the tool's automatic ad rotation feature.
Price: Plans starting at $149/mo
Qwaya is an ads tool for Facebook and Instagram. It allows you to identify the right audience segments for your ads with A/B testing and targeting criteria. The tool makes it easy to test ad types, ad placement, text, images, and more on Facebook.
Qwaya automatically manages your audience segments and ads for those segments¸— ads and audiences are placed in a "campaign and ad set" folder structure to keep all information organized accordingly. You can also automate the process of running your ads when your target audience is most likely to be on the platform (e.g. certain time of the day and/or week).
Best Facebook Ads tool for: Split-testing Facebook ads and saving the most successful ads and creative elements for easy, future access.
Price: Plans starting at $49/mo (billed annually) for a $1,000/mo spend limit.
AdEspresso is an advertising platform by Hootsuite with features for ad creation and management across Facebook, Instagram, and Google Ads.
By making it easy to split test all aspects of your Facebook ads (e.g. creatives, headlines, images), AdEspresso helps ensure they'll reach and resonate with your target audience so you can increase conversions.
Once you determine which Facebook ads work best through split testing, save ads and creative elements in the tool for easy access across your team.
You can also bring your product catalog into AdEspresso to create dynamic ads for your individual products that are tailored to your audience. These relevant product ads will then be placed in front of your audience when they're most likely to convert.
SocialPilot is a social media engagement platform with a tool meant specifically for Facebook ads. With this tool, you can create, schedule, and manage your Facebook ads.
With audience targeting, customizable CTAs, and dynamic ad content, SocialPilot helps you create Facebook ads that generate high-quality leads.
Use the "Boost Posts" feature (paid ads offered by Facebook) to increase the reach of your ads. Once you create your ad, select your audience, and set a budget, SocialPilot will publish the ad and immediately "boost" it for you to increase reach among your target audience.
Additionally, if the platform believes you've scheduled an ad that would do especially well with a "boost", SocialPilot will give you that suggestion.
Best Facebook Ads tool for: Merging multiple actions into individual automations to save you time and increase productivity when it comes to your Facebook ad strategy.
Price: Plans starting at $83/mo for maximum ad spend of $10,000/mo.
Revealbot is a Facebook ad automation and management tool. Use the drag-and-drop automation builder to establish automation for all parts of your Facebook ad strategy — you can set more than 20 actions for single automation to save you time.
Connect your external marketing and ad data to Revealbot to report on and analyze ads while maintaining a holistic view of your data.
Track and analyze ad data you care most about by creating unique and/or customized metrics and timeframes in your conditions. You can also use comparison conditions to compare and visualize metrics to better understand the performance of your ads.
Price: Plans starting at $49/mo for up to $1000/ mo ad spend.
Madgicx is an AI-powered, omnichannel advertising platform with a Facebook ad optimization and automation tool. Over 100 audience targeting options exist to help you develop a customized advertising strategy that covers every stage of the funnel.
Input your KPIs targets in Madgicx's PPC tool so it automatically optimizes your account. Meanwhile, the AI-powered creative intelligence feature analyzes the performance of your ads and creatives based on a variety of data points.
As a result, you'll have the information you need to target all of your buyer personas both effectively and efficiently.
Improve Upon your Campaign Strategy With Facebook Ad Software
Facebook ad software has the ability to help you create, optimize, and analyze your advertisements and campaigns on the platform. Begin improving upon your Facebook ad strategy by incorporating one of these tools.
Originally published Nov 11, 2021 7:00:00 AM, updated November 11 2021