Facebook and Instagram are are reportedly discussing a new advertising format that they hope will lure brands: the cinemagraph.
What's a cinemagraph, you ask? Created by Jamie Beck and Kevin Burg of Anne Street Studio, the image is a mix of a photograph and a video. It creates a visual where one or a few individual elements are moving while the rest of the image remains static.
The file format is a GIF, and it's created by taking a video, uploading the video to an editor, exporting the frames, and then using a program such as Photoshop to create an animated GIF. The file can be used on social media and in blog posts, just like a GIF. (You can also try out Cinemagraph Pro to create these types of files.)
We've collected some alluring examples of the format from Anne Street Studio. Consider what you can do by mixing video and still images.
How Video Consumption is Changing in 2023 [New Research]
The Best Video Marketing Channels to Grow Your Brand in 2022
6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]
The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]
How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO
The HubSpot Blog’s 2023 Video Marketing Report [Data from 500+ Video Marketers]
Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
How Brands are Investing in Video Marketing On a Budget [2022 Data]
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.