Free Shipping is Tough— and It Might Not Be Your Best Option [Infographic]

Tracey Wallace
Tracey Wallace





Businesses of all sizes struggle with offering free shipping. Yet, 80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion rates, and give your brand the leg up it needs to close more sales and win more customers for the long haul.

Of course, that is, if you can make free shipping sustainable –– and not many can. Even Amazon struggles with free shipping profitability, and –– not to point fingers –– but they started this whole free shipping frenzy!

Know this though: free shipping isn’t the only shipping trick you should have up your sleeve. And, free shipping isn’t the right choice for every single brand. It depends on what you are selling, where you are selling it and to whom you are selling it.

That said, here’s a handy chart to help you determine the best shipping strategy for your brand. Shipping shouldn’t be a drain on your revenue, nor a reason why customers aren’t checking out. There’s a balance. Here’s how to find it.


Learn to grow your ecommerce business with these guides.

Subscribe to the ecommerce blog

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.