I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.
![data-Generation-Now-20171.gif](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/data-Generation-Now-20171.gif?width=595&height=400&name=data-Generation-Now-20171.gif)
But now, pop musicians are singing to one of the newest populations, and as marketers, it's time for us to turn our attention to it: Generation Z.
If you're asking, "what is Generation Z?", here are a few fun facts, courtesy of Adweek:
- Generation Z is comprised of those born between about 1996 and 2010.
- Members didn't witness the dawn of the online era like Millennials did -- they were born into it.
- Half of them say they "can't live without" YouTube.
But why should marketers pay attention to this particular generation? Well, like every other one before it, Generation Z is steadily gaining some degree of purchasing power, especially those who were born in 1999 or earlier. Many of them are about to start or graduate from college and enter a new phase of independence and decision-making. And who's there to help guide those decisions? Brands, of course.
But what's the best way to reach them? To find out, look no further -- Adweekbroke down the digital behavior of Generation Z into this helpful infographic, which we've shared below.
![data-Generation-Now-20171.gif data-Generation-Now-20171.gif](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/data-Generation-Now-20171.gif?width=669&name=data-Generation-Now-20171.gif)
![social-kit](https://no-cache.hubspot.com/cta/default/53/a5431ad9-7fa9-4aa4-9709-9c46c60ed878.png)