Why Generation Z Should Be Included in Your Content Strategy [Infographic]

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Amanda Zantal-Wiener
Amanda Zantal-Wiener

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I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.

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But now, pop musicians are singing to one of the newest populations, and as marketers, it's time for us to turn our attention to it: Generation Z.

If you're asking, "what is Generation Z?", here are a few fun facts, courtesy of Adweek:

  • Generation Z is comprised of those born between about 1996 and 2010.
  • Members didn't witness the dawn of the online era like Millennials did -- they were born into it.
  • Half of them say they "can't live without" YouTube.

But why should marketers pay attention to this particular generation? Well, like every other one before it, Generation Z is steadily gaining some degree of purchasing power, especially those who were born in 1999 or earlier. Many of them are about to start or graduate from college and enter a new phase of independence and decision-making. And who's there to help guide those decisions? Brands, of course.

But what's the best way to reach them? To find out, look no further -- Adweekbroke down the digital behavior of Generation Z into this helpful infographic, which we've shared below.

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