Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?
Let's take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let's face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.
Yeah, I know. It's a lot to learn. But it sounds pretty darn cool to learn about, doesn't it? So we thought it'd be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base.
So sit back, relax, and take a walk back in time to look at the evolution of Facebook advertising -- plus what the future may hold for it.
The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. With 819 million monthly active mobile users on Facebook -- up 51% from the previous year -- it's also clear that the market approves of the changes Facebook is making, with it's share price having increased to $40.
The question is, are you taking advantage of all the different options Facebook has to reach your target audience? If not, we've created an advanced tip series featuring 4 experts who are doing great things with Facebook advertising. Download it for free, and learn how you could be taking advantage of Facebook in a big way.
Originally published Sep 26, 2013 4:00:00 AM, updated February 01 2017