No matter how long you've been creating content, you can get stuck. Writer's block, they call it. But to you, it's something much more frustrating than a "block." When writing is something you pride yourself on, not being able to do it wreaks havoc on your confidence ... and makes it really hard to do your job, too.
The solution to this all? You've got to be a proactive brainstormer. You can't wait for ideas to magically come to you -- you've got to engineer a process for yourself.
Mark Johnstone from Distilled came up with the process in the SlideShare presentation below -- and it seems to be working. If you need some inspiration to get out of a rut, or you want to prevent the rut from forming in the first place, take a look at Mark's process. It's over 100 slides, but seriously ... it's worth it to flip through them. You'll get lots of insights into Mark's brainstorming process and see some examples of projects that have come from it. Maybe flipping through the SlideShare presentation will help you spark an idea of your own.