No matter how long you've been creating content, you can get stuck. Writer's block, they call it. But to you, it's something much more frustrating than a "block." When writing is something you pride yourself on, not being able to do it wreaks havoc on your confidence ... and makes it really hard to do your job, too.
The solution to this all? You've got to be a proactive brainstormer. You can't wait for ideas to magically come to you -- you've got to engineer a process for yourself.
Mark Johnstone from Distilled came up with the process in the SlideShare presentation below -- and it seems to be working. If you need some inspiration to get out of a rut, or you want to prevent the rut from forming in the first place, take a look at Mark's process. It's over 100 slides, but seriously ... it's worth it to flip through them. You'll get lots of insights into Mark's brainstorming process and see some examples of projects that have come from it. Maybe flipping through the SlideShare presentation will help you spark an idea of your own.
5 Tweetable Takeaways
"Brainstorming once a month and saying you're not creative is like going to the gym once a month and wondering why you don't have a six-pack."
"You should separate creative and analytical mode. Creative mode is fast and intuitive. Analytical is slow and deliberate. If you try to do both at the same time, it can lead to writer's block."
How do you think of your best ideas? Let us know in the comments.