For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of your customers.

Dig into the infographic below from Convert.com to learn more about how changing your shipping options can improve your conversion rates.

ecommerce conversion rates shipping options

Ecommerce Conversion Optimization and Testing

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Originally published Mar 20, 2015 7:00:00 AM, updated February 01 2017


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