Infographics have become one of the most powerful tools in a marketer's arsenal.
Content marketers often find themselves wanting to explain complex topics to their audience in a way that's easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.
The best infographics are designed with a specific goal, whether it's to tell an engaging story, present a data-driven argument, or compare different things. Depending on that goal, there are five basic layouts to choose from: the general infographic layout, the side-by-side comparison layout, the data-driven infographic layout, and the flowchart.
To show you what these five infographic layouts look like, we teamed up with Market Domination Media to create the infographic below. (Very meta, we know.) Check it out to see an example of each layout along with tips for how to create each one.
How To Create An Infographic In PowerPoint [+Free Templates]
How to Create the Perfect Project Timeline [Template + Examples]
20 of the Best Infographic Examples to Inspire Your Next Design
The 13 Best Free Graphic Design Software for Marketers and Beginners
The Ultimate Guide to Infographics
How to Design a Process Infographic (And Where to Find Templates)
How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint
6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]
25 Stats That Make the Case for Infographics in Your Marketing
Interactive Infographics: A Picture of the Premise, Tools, & Process
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