Infographics have become one of the most powerful tools in a marketer's arsenal.
Content marketers often find themselves wanting to explain complex topics to their audience in a way that's easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.
The best infographics are designed with a specific goal, whether it's to tell an engaging story, present a data-driven argument, or compare different things. Depending on that goal, there are five basic layouts to choose from: the general infographic layout, the side-by-side comparison layout, the data-driven infographic layout, and the flowchart.
To show you what these five infographic layouts look like, we teamed up with Market Domination Media to create the infographic below. (Very meta, we know.) Check it out to see an example of each layout along with tips for how to create each one.
Originally published Jan 15, 2016 6:00:00 AM, updated August 27 2017