The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.
Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. But with the infinite number of approaches and ever-increasing creative standards, it is easy to feel overwhelmed by the possibilities.
Whether you want to rethink your approach to social media or experiment with a new publishing medium, considering these diverse examples will help to improve the quality and originality of your own content.
Download it today to discover industry-leading brands outside your typical scope and spark new and exciting ideas. You might be surprised how an international supermarket could inspire your insurance firm's marketing, or how a backpack retailer could make you rethink content for your SaaS startup.
Have we left out your favorite marketing campaign from 2015? Share your inspirational examples in the comments below.
Originally published Dec 28, 2015 12:00:00 PM, updated April 16 2021