The Ultimate Guide to Instagram Filters

Caroline Forsey
Caroline Forsey



Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up.

woman on phone applying instagram filter

You might have some questions: how can I add the new geofilters feature to my Instagram Story? Can I use my Snapchat filters on my Instagram pictures? What’s up with this new update -- how do I even apply a filter anymore?Access Now: 22 Free Business Instagram Templates

Whether you’re an Instagram pro and stuck on choosing the best filter, or an Instagram beginner and not sure how to even apply a filter, you’re in luck. Here, we’ve covered everything from the most popular filters in the U.S., to how to use Instagram filters and even how to use a Snapchat filter on Instagram. Get ready to take your Instagram images to the next level.

Most Popular Filters

There’s a reason most of us turn to our friends to ask, “Which filter should I use?”

With 25 Instagram filter options, it can be tough to choose one. A filter can change the whole mood of an image, and it can even lead to more likes and comments. So wouldn’t it be helpful to know which filters the majority of the U.S. likes best?

Luckily for you, Canva recently analyzed the filters of over one million Instagram photos to figure out which filters are most popular.

Next time you’re in decision-paralysis over an Instagram filter, take a look at this list of the top eight Instagram filters below.

1. Clarendon


2. Gingham


3. Juno


4. Lark


5. Mayfair


6. Sierra


7. Valencia


8. Walden


To use Instagram filters, open the app and either take a picture or upload a picture (or video) from your camera roll.

instagram filters: step one

Tap next, and then tap the filter you want to apply.

instagram filters: step 2

If you want to adjust the filter’s strength, tap the filter again.

instagram filters: step 3

Click done when you’re happy with your filter.

instagram filters: step 4On the next page, you can add captions, tag people, or add locations. When you’re ready, click share in the top right corner.

instagram filters: step 5

How to Use Snapchat Filters on Instagram

But what about when you want to use a filter outside of Instagram’s options? Snapchat offers a whole different array of filters, including face filters and animated filters. If you want to show your Instagram audience your goofiest Snapchat puppy-dog face, you’re in luck. Here’s how.

When you post a picture to your Instagram story, have you ever been frustrated you can’t add a fun geofilter to the image like you can on Snapchat? Recently, Instagram released its own version of Snapchat’s geofilters, called Instagram “Geostickers.” Right now, Geostickers are only available in New York City and Jakarta, Indonesia, so if you live in one of those places, here’s how you can use the new Geosticker feature.

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