New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
However, social media is here to stay. According to Instagram, there are more than one billion active users monthly and more than 500 million Stories active every day.
In fact, Instagram Stories are a popular trend that isn't going away. Pamela Bump, audience growth writer at HubSpot, writes about Instagram Stories in this blog. She says, "Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Branded Instagram Stories also enable audiences to learn more about topics related to your brand's industry. Helpful and valuable content might also allow prospective buyers to trust your brand more."
With this knowledge, you want your marketing team ready to develop a strategy for your Instagram Stories. To create this strategy, your team should decide what kind of images or videos they want to post. How do you plan on taking those images? With phones or professional cameras?
Below, you'll learn the Instagram Story dimensions and why it's important to add Instagram Stories to your strategy.
Instagram Stories Dimensions
Instagram Stories dimensions are recommended to have an image and video ratio of 9:16 and 16:9 and 4:5. That means the recommended resolution is 1080 x 1920 pixels. The minimum width is 500 pixels and the maximum aspect ratio is 90 x 160. Instagram Story videos are 15 seconds long.
You might be asking, why do you need to know about the specific Instagram Stories dimensions? Instagram is strict about adhering to its dimensions in order to ensure quality photos and videos. When you upload a vertical image or video from your phone, you most likely won't have to think about these dimensions because Instagram will automatically format them.
However, if you have horizontal photos that don't fit the dimensions, Instagram will crop your photos, zoom in on content, or zoom out (making your image look small and placing it on a background). This typically results in lower quality images and videos.
To ensure high-quality images, pay attention to the dimensions. In order to edit your photos for Instagram, you can use sites including:
Canva: This is the perfect option for creating images for your Instagram Stories. To get started, Canva has templates that are designed with the Instagram dimensions in mind. Canva offers free and paid plans.
Lumen5: This software makes it easy to produce videos for Instagram Stories. Once you get started creating a video, you can choose the right dimensions on the platform. Lumen5 starts at $19/month.
With these tools, you can input the specifications, upload images and videos, and complete the editing process. These work well if you have higher quality images taken with a camera or want to add graphics or text to your images or videos.
Here's what the process would look like for Canva. Click on "Templates" and choose "Instagram Story" to see templates that are the right dimensions for Instagram.