Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting?

Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account, or peruse your posts. You only have one chance to make a good first impression -- similar to the importance of creating a well-designed website, its critical you put effort into your Instagram feed.

Since it's often easiest to learn by example, we've cultivated a list of 12 stunning Instagram themes to inspire your own feed's transformation. Beware, these feeds are so desirable, you'll have a hard time choosing just one.

1. Black and White

A polished black and white theme is a good choice if you're trying to evoke a sense of sophistication. The lack of color draws you into the photo's main subject, and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, urges the user to pay close attention to the image's subject, like the black sneakers or white balloon.

Image courtesy of Lisedesmet

2. Bright Colors

If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously.

Image courtesy of aww.sam

3. Minimalist

For an artsier edge, consider taking a minimalist approach to your feed, like @windowofimagination does. The images are inviting in their simplicity, and cultivate feelings of serenity and stability. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts.

Image courtesy of windowofimagination

4. One Color

One of the easiest ways to pick a theme for your feed is to choose one color and stick to it -- this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically-pleasing and calm color, like the soft pink used in @wildehousepaper's feed.

Image courtesy of wildehousepaper

5. Pastels

Similar to the one color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected.

Image courtesy of creativekipi

6. One Theme

As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea -- like beach-related objects in @mustdoflorida's posts. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme.

Image courtesy of mustdoflorida

7. Puzzle

Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Wearewildbloom's posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers.

Image courtesy of wearewildbloom

8. Horizontal Lines

If your brand does well aligning photography with content, you might consider organizing your posts in a thoughtful way -- for instance, creating either horizontal or vertical lines, with your rows alternating between quotes with plain backdrops, and images. @Personaljourneyapp employs this tactic, and their feed looks clean and intriguing as a result.

Image courtesy of personaljournalapp

9. Checkerboard

If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images, but additionally, the checkerboard, as seen in @Oneartsymama's feed, evokes a sense of playfulness and creativity.

Image courtesy of One Artsy Mama

10. Black or White Borders

While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This is likely more successful if you're aiming to sell fashion products, or want to evoke an edgier feel.

Image courtesy of beautifulandyummy

11. Same Filter

If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @Nadia_Rachel92, for example, is able to make her posts of family, friends, and travel seem more refined and professional, simply by using the same filter for all her posts.

Image courtesy of nadia_rachel92

12. Flatlays

If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way, and makes it easier to captivate viewers' attention on a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern.

Image courtesy of thedailyedited
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Originally published Aug 27, 2018 6:00:00 AM, updated October 30 2019


Instagram Marketing