When Vimeo received access to LinkedIn Live, the brand started to showcase a weekly show called "Working Lunch."
With this series, Vimeo used the popular "lunch and learn" format. They sat down with experts in business, tech, and communications to educate their audience.
In fact, this is a great example of how to use LinkedIn Live to reach your audience with serialized content. A series gives your followers something to look forward to on a regular basis. It'll keep them coming back for more.
Additionally, Vimeo's series is a great example of educating your audience. Inbound marketing focuses on being helpful and providing educational content, and you can use LinkedIn Live to support those efforts in an interactive way.
Celebratory events, like graduation ceremonies, are a great way to connect your audience and attract new talent.
MIT did this on a brand new scale by live-streaming its commencement ceremonies in 2019. This helped the brand celebrate a big moment, while also transporting its audience who couldn't be there to a live celebratory event.
As we mentioned before, LinkedIn Live is a great tool to boost your content strategy. You might be wondering, "How?"
Let's look at Gong.io for this example.
Gong.io decided to host a weekly live show on LinkedIn Live that was inspired by existing content.
This meant that they repurposed previous blog content by adding live video, which made it more interactive.
Additionally, this was an excellent way to promote their content. When a brand goes live on LinkedIn, a notification is sent to its followers, which lets them know that something is happening right now.