Yet each year, brands make the decision to refresh or go through a complete overhaul of their most visible asset.
We're more than six months into 2015, and already, we've seen quite a few companies launch their new logos. Most changes have been simple tweaks: a new font, a change in hue, or lettering adjustments. On the other hand, NPR's Morning Edition left behind the '90s-style clip art theme for a completely new look.
Logo Design Services created the below infographic to track the logo changes and trends we've seen so far.