More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience. You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent. With this guide, you’ll learn why personalization matters and how to create an omni-channel experience by leveraging marketing automation.
This guide covers:
How You Can Develop a True Omni-Channel Experience
How to Collect the Information You Need to Increase Conversions
How to Leverage Marketing Automation for One-to-Many Personalization
How to Increase Revenue by Guiding the Buyer’s Journey
The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
41 Types of Marketing Your Brand Should Invest In
8 Steps to Create a Complete Marketing Strategy in 2023
Marketing Techniques: What to Try in 2023
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What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
The Scarcity Principle: How 7 Brands Created High Demand
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
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Outline your company's marketing strategy in one simple, coherent plan.