What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]

Download Now: Free Marketing Plan Template
Lindsay Kolowich Cox
Lindsay Kolowich Cox

Updated:

Published:

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.

When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing, check out the infographic below from Olive & Company.

modern-marketing-infographic.jpg

free intro to inbound marketing ebook

Related Articles

Pop up for DOWNLOAD NOW: FREE MARKETING PLAN TEMPLATE FREE MARKETING PLAN TEMPLATE

Outline your company's marketing strategy in one simple, coherent plan.

    Pop up for DOWNLOAD NOW: FREE MARKETING PLAN TEMPLATE FREE MARKETING PLAN TEMPLATE

    Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

    START FREE OR GET A DEMO