Optimizing your web pages shouldn't just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.
Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you'll see greater returns on the content you publish across your marketing channels. That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build your brand and draw in repeat visitors.
If that sounds good to you, it's time to learn more about what an optimized web page looks like. In the infographic below from SurePayroll, you'll learn which elements of your web pages you should focus on optimizing, and what exactly you should do to optimize them. Check it out.
Originally published Apr 6, 2015 6:00:00 AM, updated July 28 2017