It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website's page load time?