You've had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast.
One of podcasting's most endearing qualities is its accessibility. Not only can anyone make a podcast, but everyone should make a podcast. Yeah, I said it. Hot take around some circles.
Hitting the record button and talking into a microphone isn't exactly going to land you on NPR. Your supportive aunt Janet might throw you a listen, but most audiences today expect a higher level of quality than an unedited, forty-five minute piece of audio. Even Janet deserves it. She's such a loyal listener.
Editing a podcast means everything from cutting tape, to mixing tracks, to compressing audio. And the software you'll do it all inside is a digital audio workstation (DAW).
Your choice in editing software should first take a close look at your budget and goals — not your dreams of becoming the next Ira Glass.
AW is different, and the purpose each one serves varies, sometimes wildly. But there's a right DAW out there for everyone. So let's get you that meet-cute moment and take a look at the top podcast editing software.
Pro Tools is the Tesla Coupe DeVille of podcast editing software. While it won't make you sound like a public radio program, it's more than likely the software they're all using to package up audio stories.
Pro Tools is the industry standard for a reason. It has every possible tool imaginable for recording, editing, and mastering your audio. But with all those bells (and while we're at it, all those whistles, too) comes a heavy price tag.
If you're just starting out, resist the urge to dive head first into the proverbial podcast waters by using Pro Tools — unless you're ready for a steep learning curve. But once you've mastered the craft, you can use any DAW out there.
If you're turning out podcasts, there's a good chance you're powering that personal unicycle and spinning your fair share of plates. Your role likely involves much more than just editing. Knowing that, Adobe can simplify your entire workflow.
Let's talk through this — you master your final episode, and have some standout clips you want to feature in social promotion. With Adobe, you can quickly grab those clips, send them into After Effects to design an audiogram for your social, and get ready to send it out into the world with Adobe Media Encoder.
Given the cost of Audition, it's likely the best option if you're already part of the larger Adobe Suite. If you're a hobbyist at heart (and financially), then Audition might be less of a priority.
The evolution of Descript is worth noting. What started off as transcription software, Descript has grown into a ‘no experience necessary' podcast editing software. And the entire experience is rooted in editing text — not audio.
You can record directly into Descript or add a recording in later. Descript will spin up a transcription, and you can edit the audio by editing the text. Don't like a certain sentence? Delete it from the transcription and the edit is made inside the audio track.
There's handfuls of other editing tools at your disposal. The unique editing workflow might rub more experienced producers the wrong way, but it's an easy way for beginners to start making a podcast.
Descript also recently announced the new AI-powered voice replication service Overdub. Fun fact: We use it at HubSpot and now have a robot version of Weird Work with host Sam Balter.
The Apple music app mainstay Garage Band is mostly known for its digital swath of instruments and music making capabilities. I mean, ‘band' is in the name. But GarageBand is also an underserved podcast editing software.
The convenience of GarageBand is simple: if you own a Mac, then you own GarageBand. If you can use it to make and edit music, you can use it to make and edit podcasts.
You can cut tape quickly, move sections of audio around, and layer in sound all in that classic Apple user-friendly experience.
GarageBand is a great option for folks who already own Apple products, are new to editing, and want to learn the basics of what podcast editing software has to offer.
Looking for some new podcasts to check out? Learn more about HubSpot's own podcasts here:
If you're interested in starting a podcast for your own business, take a look at some of the editing tools mentioned above — and then explore our additional podcast resources to learn how to create a compelling podcast, convert existing content into a podcast, or design a podcast for SEO benefits:
Ultimately, podcasting isn't going anywhere — and it continues to rise in popularity. In fact, nowadays, almost one quarter of all Americans listen to one podcast each week. Podcasts should be part of every brand's content strategy. I might be biased, but podcasts are the best way to increase brand awareness, engagement, and authority in your industry.
Originally published Apr 2, 2020 7:00:00 AM, updated February 16 2022